Company name: Sunshine Maids
Slogan: Let the Sunshine In
What we do:
Residential house cleaning. We are a high quality cleaning service like a Molly Maid or Merry Maid. However, we stand out as better for many reasons. We impart a feminine and soft feel so that our employees don't intimidate customers when we enter the home. Our employees are dressed in solid pale blue uniforms that have a frilly apron on top made out of pale yellow and pale blue toile fabric. Our maids are always pleasant, cheerful, and respectful. We provide a high quality clean with specialized cleaning tools that other companies don't use, including things such as steam sanitizing. We use non-toxic products as much as possible and want customers to know that we care about their health, their children's health, and our employee's health and want to limit exposure to fumes and chemical residues that come with traditional cleaning services. We are a family friendly company that welcomes employees that need flexible schedules to care for their own children.
(Added on 2012-11-02 21:46):
We just uploaded two photos. The first photo shows the color of ceil blue, the under uniform of the maids. The second photo shows the toile fabric of the full over apron. We are looking for a logo in colors that will complement the uniform and not clash with the colors.
Our industry: Service Industries
Top Three Things to Communicate through our Logo:
#1 - Trust - our maids can be trusted with your valuables, they will treat your home with the utmost care.
#2 - Comfort - our maids are non-intrusive in your home, like having your own mother clean for you.
#3 - Health - we care about your health in your home and try to use non toxic products as much as possible.
Our Target Market:
Dual income working families with income over $75,000; single professionals.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
BLUE, YELLOW, GREEN, WHITE in shades like Sanpellegrino's Limonata.
Our Ideas and Additional Information:
The winning design will be registered and trade-marked. Please include the registered symbol of an R with a circle ® (small and not obtrusive though)
Uniforms and towels will be embroidered. Eventually logo will be on the side of cars, so it should be something that people can easily read, recognize and identify company with.
We prefer to not have a true literal sun...but the shine in an abstract thought. We like a more literal interpretation of the maids aspect. Ideally we would like some type of reference that the sunshine is growing something green like a leaf, vine or a flower or that the sunshine is causing sparkle.
Do not be afraid of being unique and creative. If by chance you believe that you have a creative idea that is different from what we described, please feel free to post it. We are open to suggestions. We hope to see a large variety. Thank you for your participation!
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Television, Web