We are a newly formed General Contracting company in Seattle, WA. We build residential and commercial properties for local developers. We build primarily modern homes and our target market is new construction properties.
We are a newly formed General Contracting company in Seattle, WA. We build residential and commercial properties for local developers. We build primarily modern homes and our target market is new construction properties.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - Dedication to customer experience
#2 - Tradition of building highest quality products
#3 - Modern design style
Our Target Market:
Our target market is primarily new construction residential and commercial builds for local real estate developers.
Styles that we are interested in:
Emblems
Letterform Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Greys and blues as base. Open to a pop of color (orange, yellow or red) to draw attention and make logo standout.
Our Ideas and Additional Information:
In traditional woodworking, mortise and tenon joints are secured by putting square wooden pegs into round holes. This is considered to be the strongest and most beautiful joint in woodworking and was the concept that inspired the name of our company. We'd love to build on this concept for the logo, if possible.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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A mortise and tenon is a square peg in a SQUARE hole, not a round hole. A square peg in a round hole comes from the expression, "That's like trying to put a square peg in a round hole," meaning trying to do something that doesn't fit, that doesn't work. Maybe you should rethink your company name.
Thanks for the input, Victor. If you read in more detail, the mortise and tenon joint is unique in that the square peg goes into a "rounded off" square hole - it makes for a tighter joint. You can also do square to square, but the original joints were done with slightly rounded holes.
Either way, we are a unique construction company that definitely doesn't "fit the mold" of most construction companies. We were trying to make that connection with the Square Peg name. We brought the joint up here in order to make the connection between the look of a mortise and tenon joint with our logo. We do sincerely appreciate your input.
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