Company name: Sprachkraft
What we do:
Sprachkraft can be loosely translated as speech or language power. Part of the business is proofreading texts for correct spelling, punctuation, grammar, style, understandability. Additionally, the aim is to re-phrase texts written by engineers, technicians, scientists etc. so that more people outside their faculty can understand them.
Our industry: Consulting
Top Three Things to Communicate through our Logo:
#1 - excellence
#2 - knowledge
#3 - success
Our Target Market:
Academics - still in University, post-doc, professors, also those working in companies (see below)
slight bias towards women
technical, engineering, scientific or medical/pharmaceutical subjects
brainy/nerdy 'academia' types who are good or excellent at scientific research, yet take pains in explaining what they're doing to "muggles" outside their profession
predominantly between 25 and 45 years old
energetic people who want to get ahead or start/bolster their career with their academic prowess
Companies in the technical, engineering, scientific, medical field that are brilliant innovators yet wish their "dumb" customers would undestand them better
Individuals or companies that aim to explain their (complicated) matter in a way that is as simple as possible
most of them in Germany but not neccessarily ethnic Germans
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
"conservative" colors, nothing too flashy
Our Ideas and Additional Information:
We need a wordmark, one that should ideally be recognized as text by search engines
We also need a complete character set A-Z, a-z, 0-9 etc. plus the seven German specialities äöüÄÖÜß. For purposes of this competition, three sample letters of eiter case (like e g w, F M Z) will do. The winning designer would have to elaborate all characters.
Where we will use the Logo:
Mobile/Tablet App, Print, Web
1st
Germany