Real estate company in the Albuquerque, NM metropolitan area.
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - The feel of the southwest (New Mexico, not Texas or Arizona)
#2 - Professionalism
#3 - Trust
Our Target Market:
Mid- to High-level home buyers and sellers. The logo will appear on web sites, print media, and For Sale signs.
Styles that we are interested in:
Letterform Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Sky blues, sand colors, mountain and river colors. Natural colors as opposed to bold, primary colors
Our Ideas and Additional Information:
Many of our homes have Mexican and Native American influences in their architecture (i.e. Pueblos, adobe and stucco). We are big on the outdoors here. We have lots of sunshine and blue sky. We have a big mountain right next to us, the Rio Grande River runs through our valley, desert colors, and great sunsets. And chile peppers (both red and green) are very popular here. It is not necessary to include the slogan, but if so, the word
(Added on 2014-06-05 10:38):
Here are pictures of the mountain, river, and types of homes that are common here.
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