South Central Kansas Medical Center, or SCKMC, is a full-service hospital serving rural Southern Kansas and Northern Oklahoma. We are putting together an extreme obstacle 5K run (Warrior Dash style) as a fundraiser for the hospital. SCKMC Landrush is the name of the event as our city was the...
Company name: South Central Kansas Medical Center Landrush
What we do:
South Central Kansas Medical Center, or SCKMC, is a full-service hospital serving rural Southern Kansas and Northern Oklahoma. We are putting together an extreme obstacle 5K run (Warrior Dash style) as a fundraiser for the hospital. SCKMC Landrush is the name of the event as our city was the starting point of the Cherokee Strip landrush that originally homesteaded the Oklahoma territory.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - Excitement
#2 - Challenging
#3 - Fun
Our Target Market:
The target audience for our event is 18-35 years of age, athletic lifestyle.
Styles that we are interested in:
Characters
Emblems
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
The colors of our hospital logo are Pantone 371 C (a version of hunter green) and Pantone 876 C (tan). The event logo colors should coordinate with our hospital logo.
Our Ideas and Additional Information:
The hospital logo could possibly be incorporated into the event logo.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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The hospital logo seems to be overly incorporated into most of these designs. This run is a benefit for our hospital but will be marketed as a stand-alone event. The logo should have its own identity, something fun and/or adventurous with the hospital logo more of a side note.
I like the idea of the event having it's own character or mascot.
The logo should look like it is for a run/ obstacle course and not like it is signage for a medical facility.
I would like to see some mascot ideas related to our Western roots. Perhaps a bull, cowboy, etc. The mascot/character needs to look athletic, rugged, and extreme.
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