Our business is a packaging company and SmartCorr is the name of a new product we're getting ready to introduce into the market place. In essence it is 100% recycled paper used to make packaging products (boxes). The paper is better than any product out there because it is lighter (uses less),...
Our business is a packaging company and SmartCorr is the name of a new product we're getting ready to introduce into the market place. In essence it is 100% recycled paper used to make packaging products (boxes). The paper is better than any product out there because it is lighter (uses less), Stronger (better performance) and Greener (More environmentally friendly. It's important that the logo conveys these key characteristics.
Our industry: Manufacturing & Wholesale
Top Three Things to Communicate through our Logo:
#1 - Strength / Performance
#2 - Greener - more sustainable than any other product
#3 - Revolutionary or the evolution / next generation of paper
Our Target Market:
Everyone from high level executives to people buying paper. This product impacts a significant number of people. Our key focus is people in companies that purchase packaging. Usually this is done at a high level within a purchasing department or by a senior executive / marketing people.
Styles that we are interested in:
Letterform Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Green, but I'm open to ideas. The winning logo will use 1 or two colors at most. This color needs to work in grey scale and when printed as a single color like black for example.
Our Ideas and Additional Information:
The logo should instil performance and trust. I want people to feel like they made the best product choice when they purchase our product and the logo should make them feel like this is the best product.
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What I like about the first few logos I'm seeing is that they can become like a stamp of quality and performance over time. In other words our customers will know that paper that is stamped or tagged with this logo (the winner) will know they're getting with a high performance product. Keep them coming!
The logos so far are pretty cool. I'd also like to see a few that come off as Strong and Powerful. Don't get me wrong, green is ideal, but Strength and performance are huge selling features for this product. Feel free to contact me with any questions.