We're lauching a revolutionary new orthodontic product: an orthodontic archwire made from smart materials featuring a variable stiffness profile tuned for the requirements of each tooth. Orthodontist can select an archwire that is tailored to the patient's case.
We're lauching a revolutionary new orthodontic product: an orthodontic archwire made from smart materials featuring a variable stiffness profile tuned for the requirements of each tooth. Orthodontist can select an archwire that is tailored to the patient's case.
Our industry: Medical & Dental
Top Three Things to Communicate through our Logo:
#1 - Innovation, smart materials
#2 - Professionalism, trust and reliability
#3 - Simplicity
Our Target Market:
North American orthodontists, dentists, dental professionals, with above average income, 30-65 years of age, majority male but increasingly female. Typically conservative with a low propensity to change from trusted suppliers.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Safe and trusting colours like blues and greens, avoiding risky colurs like reds.
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Thank you for the entries so far, very happy with what we see. I don't think we're quite there yet, but getting closer. Can we see less "blue and green" together?
1st
Canada