Logo contest: Selecta Homes

What we do:

Selecta Homes LLC is developer and promoter of residential projects. The company buys the properties (land) and hires a general contractor to build the projects (Selecta Homes is not a builder per se). Selecta Homes LLC develops semi-custom homes in the $1.6M to $2.0M price range. Prospects are affluent but not overly wealthy. Selecta Homes wants to be perceived as offering an overall better value: the feel and finishes of a custom home but at a lower cost.

Competitors The following are some of the key competitors – and benchmarks - for Selecta Homes’s line of business:

Competitor Tag line Website MR Project Management https://www.mrprojectmanagement.com/

Paradigm Building Group The Example of Excellence http://paradigmbuildinggroup.com

Sekas Homes https://www.sekashomes.com/single-family/ Focal Points http://www.focalpointhomes.com/ Classic Homes Your lot, your way http://www.buildwithclassic.com/?gclid=Cj0KEQjwwIKxBRDKhOz7ytT30vkBEiQAT1NaPeXJubCbtzIHnBsQS9IZsJ_sEM5OOdpSL5cOO3GN5GgaAte78P8HAQ

Relux Homes Designed with care, crafted by hand http://reluxhomes.com/portfolio_category/spechomes/

Versailles Creating Luxury http://versaillescustomhomesva.com

The Goal Selecta Homes LLC wants to develop a logo to be used in a new website (domain is myselecthome.com) and in 8x4 vertical banner to be placed at the construction site. Other materials may include marketing collateral, business cards. The most immediate need is fologo and design of a 8 foot x 4 foot on-site vertical banner as these are primary means of creating awareness and familiarity among prospects.   Style Attributes

Modern Mature Youthful Masculine Sophisticated Luxurious Abstract

Preferred Colors Teal, grey, white, light green.

Middle aged, affluent professionals (but not overly wealthy) looking to get a luxury home they can customize to their liking withour incurring the extra expense and effort of building a fully-custom home.

Teal, grey, white, light green (not all but a combination of some of these)

Please review the attached mini-brief