Company name: Seattle Metals
What we do:
Seattle Metals is a sheet metal manufacturer in the greater Seattle area that supplies lumberyards, contractors, and builders.
Our industry: Manufacturing & Wholesale
Top Three Things to Communicate through our Logo:
#1 - caring (building relationships)
#2 - honesty
#3 - quality
Our Target Market:
Ultimately the end user of our products is a construction company that has residential and commercial projects. Lumberyards, general contractors, and builders.
Age: 30-50s
Sex: male
Income: $40,000-70,000
Occupation: manager
Industry: Construction and Building
Interests: sports and beer? working with the hands
Values: relationships, and quality.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Requirement: Have a high understanding of color theory (complimentary, hue, saturation analogous, etc).
Choose your own colors, but not more then 2 for simplicity's sake (unless something is really good). Tips: Yellow and bright purple obviously not good colors for this logo.
Our Ideas and Additional Information:
Deliverables: also send project in Adobe Illustrator
Audience: I want the client to feel our care, honesty, and quality visually. Also, I want to this logo to be unique and stand out from other construction companies, and manufacturers of construction products.
Competition:
http://wph.com
http://www.pac-clad.com
http://www.precisionmetalscorp.com
http://www.soundbuildingsupply.com
http://www.appletonsupply.com/#
http://www.sheetmetalsupplyltd.com/?page_id=78
Future:
The logo should endure for 5 years. Meaning it should incorporate our aspirations:
1. Product innovation
2. Grow to be the main metal supplier of washington state.
3. Have a work environment that employees like, have fun in, and trust.
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Web
1st
Canada
United States