Company name: Rochester MakerSpace (www.RochesterMakerSpace.org)
What we do:
Mission Statement: Our mission is to encourage learning, creativity, and collaboration by providing affordable access to tools, workspace, and instructional classes.
The Corporation is being formed for the purpose of creating a cooperative community workshop in the city of Rochester, New York. The cooperative community workshop will allow its members to pool their skills, knowledge and resources and will provide an affordable space for the community to learn and practice these various crafts and trades.
The Corporation will provide inexpensive access to tools, workspace and informative workshops to both members and the public alike to form an affordable and accessible community workshop. This access will allow the members of the makerspace to seek the advice and guidance from other members as well as learn or improve their skills in varying arts, crafts and trades.
Entrepreneurs, hobbyists and innovators will be able to seek advice and guidance from other members. Members of all skill levels will be able to learn and acquire trade skills and discover the power of creating through the workshops and use of the tools and space to explore their creativity.
Members of the makerspace will consist of artisans and craftsmen from diverse backgrounds, technologists, entrepreneurs and hobbyists.
The purposes for which the corporation is formed are those within the meaning for IRS Code Section 501(c)(3). The intent of this is not a statement of purpose but to qualify for an exemption under IRS Code 510(c)(3).
An open source space for creative men, women and children to exercise their skills and share these talents with other members of the community.
(Added on 2015-09-15 10:52):
It's about makers - people who build, tinker, design and create. Skews slightly industrial/techie.
Our industry: Education
Top Three Things to Communicate through our Logo:
#1 - Welcoming
#2 - Make, build, create, tinker
#3 - Hip
Our Target Market:
The logo should target people within an age range of 5 to 95 years old within the Greater Rochester NY area, and be independent of income, skills and interests. It should communicate that we are a creative community that welcomes everyone who wants to make/build/create.
(Added on 2015-09-18 19:00):
While we try and appeal to makers of all ages, our initial target market is likely 18-35 year-old makers who like to build and create things by hand. Our secondary market is kids and their caregivers looking for STEAM (science, technology, engineering, arts & mathematics) learning opportunities.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Vibrant, vivid colors that suggest a highly creative environment
(Added on 2015-09-15 01:34):
Bold is better
(Added on 2015-09-15 10:56):
Prefer design that is more square than rectangular. Only include Rochester Makerspace - no slogan or extra copy.
Our Ideas and Additional Information:
Logo needs to be usable in four-color, two-color and b/w, in a wide variety of sizes. Logo will be used on a variety of surfaces, settings and objects, including signs, letterhead, envelopes, coffee mugs, business cards, t-shirts, flyers & brochures, web sites and other electronic media, handouts of all types/sizes, and in social media environments.
(Added on 2015-09-18 19:05):
Needs to work in black and white and ideally be something we can engrave; most often will be used on t-shirts, coffee mugs and yard signs to promote events.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
1st
United States