Company name: Realty Xchange
Slogan: Love it or Exchange it with Realty Xchange
What we do:
Real Estate company: helping people buy and sell real estate properties as well as rent or lease real estate properties.
(Added on 2015-07-06 10:36):
We are more interested with the abbreviation RX incorporated at part of the Logo design, not as the "cherry" on top of the words Realty Xchange. If its to be separated, perhaps encircle it somehow, perhaps at the left side.
(Added on 2015-07-08 10:49):
(1)*****Take a look at the Michelin logo, the Character is at the left side and then the wordtype logo. That is the primary idea we are looking for. ******(2)Now sub the Michelin man with the letters RX. *****(3) Lastly part of the concept... exaggerate the letter X , perhaps in 3D or some other way.
(Added on 2015-07-10 13:22):
I have attached a rough drawing of the type of exaggerated X we are looking for in Xchange. The name of the company needs to be obvious. The RX part can be fancy, but the name needs to be readable without confusion.
(Added on 2015-07-11 14:15):
Some of the designs are really good but some of the RX designs reminded some of my colleagues of the HAMMER AND SICKLE symbol...some of you already have suitable replacement concepts ... a few changes to that will definitely score you higher.
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - Where real estate is Exchanged (bought or sold)
#2 - Inspires confidence in real estate Exchange process
#3 - Give up what you have for something better
Our Target Market:
Home buyers and sellers of all ages
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Red, Blue, or Green or Metallic
(Added on 2015-07-10 13:17):
It would be nice to see something in Pentone Colors Red 485 and Green 341.
Our Ideas and Additional Information:
The symbol we have adopted are the letters RX, short for Realty Xchange (but not as in prescription symbol R with a lowered X).
House symbol or building symbol is not necessary. If a building is to be used, it should not be prominent.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
1st
Canada