Logo contest: Potential Essential

What we do:

We are Potential Essential Champions for Women + Corporate Consultants.

Our goal is to leverage the experience, knowledge and reputation they’ve gained in key corporate roles, and apply that to helping organizations and individuals reach their goals and achieve exceptional performance.

We’re marketers, facilitators, trainers, market researchers, authors, mentors, and strategists.

Success for us is when others reach and exceed their goals. We believe everyone has defining strengths and unique qualities, that when harnessed, leads to achieving greatness.

Our clients include corporations, women’s leadership associations, non-profit organizations focused on career development, public and private universities and small to medium businesses.

(Added on 2017-04-20 14:44):

The key in our current logo is attached to our book The Keys to Marketing You to Get the Job and not necessarily everything we do. For example, our women's program is called The Professional Edge. Please visit our website for more information. www.potentialessential.com

Logo must appeal to our two customer types:

1. Women age 24-45 with college education who are employed, earning $50K, and seeking advancement in their careers. They're active, energized, curious problem solvers. We don't want the logo to be so feminine it excludes men. We just don't want it to be so masculine it doesn't connect with women. We want to help these women achieve their goals; we are in no way in competition with them.

2. Decision makers in medium to large corporations of level director level through VP and CEO who are seeking professional services. We want them to feel confident that we have the background and pedigree they're seeking. Could be either gender, likely earning $100K+ and who manage/oversee budgets $1M+.

Current color is Teal blue color is #055576. It is not a must to continue with this color, but we do like the gender neutrality of it, and that we don't see it frequently. We've never been able to find a great complementary color for it though, so maybe it's time for a change.

Please feel free to check out our website to learn more about our services: www.potentialessential.com.

And our current logo (which came from a LogoArena contest in 2012) is attached. We loved our logo and it served us well for publication of our book and the tie in of the concept of 'the keys to marketing you', but now we've grown to a greater online presence and we've found our logo and the fonts used are looking a little dated and don't always translate easily into various media. We’ve grown, and we’re really about offering services to help individuals and corporations achieve their ‘exceptional’. Our logo isn’t just for print anymore, it needs to live in many forms and functions. We need it to be memorable, simple, fresh and forward-thinking. As we grow, get more press and build a presence it needs to continue to fit us (it needs to have longevity). •The key concept still fits a lot of our messages, but we’re not locked into it as a concept •We really don’t like the fonts in the old logo- especially the Museo. It doesn’t translate well on web images, presentations, etc. •New logo needs to look good with out without the tagline •We’ve been asked about the gender feel of the logo in the past. We really don’t want to weigh too heavily in either way. Though we’re focusing on women in a lot of what we do, we definitely don’t want a logo to feel too soft or silly. It can’t look so masculine it doesn’t connect for women •Where the old logo sought to distance ourselves from our corporate lives, we now are a corporation, and we use the knowledge we gained as corporate leadership to train individuals and organizations. So we’re really embracing our corporate past more than we did in 2013. Corporations are also now our customers, so we want it to appeal to them. •There’s lots of talk these days about ‘empowerment’ and we think the term is really oversaturated. We like to separate ourselves from other trainers and marketers, especially in the women’s leadership context, by saying we’re not here to ‘empower’ you, we’re here to give you the tools you need to, like, kick ass in very real tangible ways. We don’t just want to make you feel better; we want to equip you with tools so you see the results you want, for yourself. •Probably beneficial to mention how we ‘show up’ in presentations. We started in big corp world. We started the book and the company because we were volunteering our time doing workshops and programs much like we are now, to help people. When we first made our company a full time endeavor, we felt we couldn’t be live everywhere all the time, so we focused on the online course, and the book, and selective live interactions. But what we heard was . . . that what made us unique and engaging had the greatest impact was seeing us live. Why? Because we present uniquely as a duo. We have very different personalities but they’re very complimentary. We come from a very serious corporate big machine background, but our workshops and programs are intimate and personal. We tell stories, we tell jokes, we entertain- we haven’t succeeded if participants don’t leave with something. And we make our programs super interactive.