There are many examples of co-working spaces today - sometimes called "hives." A touted success is Hacker Lab (https://hackerlab.org/).
The Policy Gym is a similar co-work space for people involved in any of the many aspects of public policy, from those developing new legislative ideas...
There are many examples of co-working spaces today - sometimes called "hives." A touted success is Hacker Lab (https://hackerlab.org/).
The Policy Gym is a similar co-work space for people involved in any of the many aspects of public policy, from those developing new legislative ideas or new regulations, to those working on new innovative ways to deliver services.
The gym element is we need to work hard - break down existing policy to build new, stronger and more durable policy, just like in the gym we need to work hard, and break down existing muscle tissue to grow stronger, more durable muscles.
A hint of whimsy, or light-hearted "have fun while you work" is important for the logo.
We are very serious but don't take ourselves seriously. Our logo needs to be simple and
Our industry: Consulting
Top Three Things to Communicate through our Logo:
#1 - Traditional business (like an old-school law firm)
#2 - Very professional
#3 - Something unique and interesting is going on at this very professional, traditional business
Our Target Market:
Young entrepreneurs that want to change how public services are provided in a world where governments are financially strained everywhere.
Cities, other government agencies, and non-profits interested in working on improved public policies and services.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Regal colors - bark blue, crimson, deep rich yellow/gold, black, maybe dark green
Our Ideas and Additional Information:
It could be a monogram style. Should be understandable/viewable at small-scale (letterhead) and large format.
Where we will use the Logo:
Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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