a little history: this company is the work and life of two men and their families. this is the "pinnacle" of all the years (15+) of working in the cabinet business and finally coming to own their own business (sorta a rising out of the years of accumulation of sawdust). In the community and surrounding region, they bring a modern way to the traditional retail boxed cabinets, in which they give better choices of material and better design. And really display this ingenuity in the commercial realm. The logo should really encompass this journey of hard-work, out of the box design, a new better way of doing things, purely custom design and material making them VERY different from retail. Although they do traditional they are looking for a MODERN style LOGO, that they can really brand in advertising (as well as even inscribe on their cabinets).. a logo where people say WOW and in the years to come when they see the logo they know what business it is. THANKS
(Added on 2018-04-21 23:09):
http://pinnaclecabinetwy.com/
current website with current logo (not our favorite logo)
Our industry: Manufacturing & Wholesale
Top Three Things to Communicate through our Logo:
#1 - Quality
#2 - Craftsmanship
#3 - A new style
Our Target Market:
Contractors, Homeowners, Architects
(Added on 2018-04-21 14:51):
This cabinet business is built on the principle that they can provide the homeowner, builder, designer or commercial architect something that they didn't know could exist including the most luxurious, modern or even just wildest craziest idea. Many people come in finding something they didn't know they wanted, the unexpected. So the logo should not only encompass the journey of the owners but a modern take on the unexpected even
Styles that we are interested in:
Abstract Mark
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
White
Black
Green
Grey
(Added on 2018-04-21 14:52):
the logo should really pop and be recognizable
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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a little history: this company is the work and life of two men and their families. this is the "pinnacle" of all the years (15+) of working in the cabinet business and finally coming to own their own business (sorta a rising out of the years of accumulation of sawdust). In the community and surrounding region, they bring a modern way to the traditional retail boxed cabinets, in which they give better choices of material and better design. And really display this ingenuity in the commercial realm.
The logo should really encompass this journey of hard-work, out of the box design, a new better way of doing things, purely custom design and material making them VERY different from retail. Although they do traditional they are looking for a MODERN style LOGO, that they can really brand in advertising (as well as even inscribe on their cabinets).. a logo where people say WOW and in the years to come when they see the logo they know what business it is. THANKS
1st
United States