We are a new indoor inline speed skating team located in Dayton, OH. Our team competes at meets across the country and we need to get a logo and some branding together so I can get uniforms ordered. The logo would also be used to market the team at our home rink and to make t-shirts that can...
We are a new indoor inline speed skating team located in Dayton, OH. Our team competes at meets across the country and we need to get a logo and some branding together so I can get uniforms ordered. The logo would also be used to market the team at our home rink and to make t-shirts that can be sold to fund the team's adventures.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - That this is an inline speed team
#2 - Want to communicate speed or motion with the logo.
#3 - Want to communicate that we're from Dayton, Ohio
Our Target Market:
The team is geared towards the 10-18yo crowd. That's the prime age for competing, but we also have some older and some younger skaters.
Styles that we are interested in:
Characters
Emblems
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
We've toyed with the idea of having uniforms that have black and charcoal gray panels with bright yellow lettering/accents like the Star Wars crawl, but we're open to any color combo. That can be easily changed down the road if necessary.
Our Ideas and Additional Information:
Either something spooky or something more friendly like a Casper-like ghost could work. If it is too intense/scary I'll struggle to convince the rink owner to put the logo up at his family friendly rink. I attached our home rink's logo just in case there are any elements or color in there that could be used. I also attached some pictures of the sport/gear for those unfamiliar.
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