Logo contest: No Evidence

What we do:

We are a new entry into the hangover market. We are a beverage company that prevents or minimizes hangovers. Our product is based on a patent pending process that creates a water with a PH of 10 plus without using chemicals added to the water. This water is ultra absorbing, it acts as a...

Contest holder: benqueen510

	499.00 contest prize amount
	92 submitted entries
	Complete

Company name: No Evidence

Slogan: Feel Good, Look Good, Do Good

What we do:

(Added on 2016-03-02 19:50):

Because this is a hangover cure I was thinking the black and white (for good and evil) would play well. Also I was thinking that there could be a good angel and bad angel around the "o" in no.

Our industry: Miscellaneous

Top Three Things to Communicate through our Logo:

#1 - No Evidence -- Drink the night before and show no evidence the next day, get out and play, work or do some humanitarian good

#2 - No added vitamins which are hard to absorb, zero calories, all natural

#3 - Super hydrating, detoxifying and natural antacid

Our Target Market:

Target market is for men in their late 20's to early 60's. It's for the people who can no longer go out at night, tie one on and get up the next day and feel good enough to make the best of their day. We are also targeting woman who drink, because our beverage is ultra hydrating it also is beneficial the day after a big night of drinking to make your skin look good. Pricing on our product is $10 per 33oz bottle. Primary target is for those people who go out and drink alcohol. We plan on selling at events, concerts, etc. where heavier drinking takes place. We will also be selling at night clubs, restaurants and bars. We want people to feel good and look good after a big night of drinking. We want people to believe their next day can still be filled with fun activities or work after a big night or any night of drinking.

Styles that we are interested in:

Abstract Mark

Web 2.0

Wordmark

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

Black, White and Blue

(Added on 2016-03-02 19:51):

I want the log to be edgy yet classy. Balancing the line between a drink that makes you feel good yet you are drinking "no evidence" because you want to get rid of or hide your hangover.

(Added on 2016-03-02 19:56):

I was thinking potential use of negative space might be interesting.

Our Ideas and Additional Information:

I was thinking about having the words

Where we will use the Logo:

Billboards & Signs, Mugs, T-shirts, Print, Web

1st

#43 by user: 109

2nd

#9 by sunjava

3rd

#69 by masjacky

10th

#15 by enzo14354

12th

#37 by jctoledo

14th

#80 by klharina

19th

#71 by masjacky

20th

#81 by klharina

21st

#70 by masjacky

24th

#65 by masjacky

25th

#67 by masjacky

27th

#38 by jctoledo

#36 by jctoledo

#50 by atenkCOR3

#55 by anki1304

#56 by anki1304

#57 by anki1304

#58 by anki1304

#59 by anki1304

#60 by anki1304

#61 by anki1304

#62 by anki1304

#63 by anki1304

#64 by masjacky

#66 by masjacky

#79 by klharina

#88 by masjacky

#89 by masjacky

#90 by masjacky

#1 by uux

#2 by uux

#3 by PMLogos

#4 by PMLogos

#5 by sfv

#6 by sfv

#7 by mbahdjoyo

#8 by mbahdjoyo

#10 by LaProwBapio

#11 by enzo14354

#12 by enzo14354

12 3 >> Last

logoarena United States Admin	March 2nd, 2016, 6:22pm Welcome to LogoArena Here are some helpful tips for getting the most out of your contest as it progresses. Rank design entries daily, this will encourage participation. It is non-monetary means of showing appreciation for the Designers' hard work. The more feedback you provide, the better results you will see (you can do so by clicking on the logo you want to give feedback to). It will also guide the designers in the right direction. Over-use of "Not Interested" discourages participation. Designers earn points for top 10 ranked designs. We recommend ranking different designers for top ranks, It encourages more participation. The LogoArena design community wants you to get the best possible logo for your business. Thanks for using LogoArena.

benqueen510 United States Contest holder	March 5th, 2016, 1:40pm I'm new to this process so please accept my apologies if my response time is poor or I haven't provided sufficient information. I'm impressed with the quality of the designs being submitted and I thank logoarena for providing this forum. I would like to point out that I will be using this logo as the center piece for our drink label. We are initially going to market with a 1 liter bottle. I just spoke to the label maker and her advise was think about your bottle on the shelf with all of the other bottles, what will make your logo jump out and have someone pick it up first (a study was found that 80% of the time a person picks up a bottle, even if they put it back down, that is typically the bottle they purchase). I NEED a logo that makes people takes notice and one that makes people want to try it out (our hangover cure is very experiential, the motto of feel good, look good and do good is truly about people being able to go out the night before, party it up (obviously drinking alcohol) and get up the next day with little to no repercussions and feeling good, looking good and hopefully being able to get out there and do good (for themselves and others) regardless of what went on the night before. Hope this helps provide additional insight into what I need.