Company name: Ninja Coffee
Slogan: Kick ass coffee with a cause (or) Kick ass. Do good.
What we do:
We are a gourmet coffee house at an affordable cost.
We strive to use only the finest ingredients, make each and every individual feel welcome and at home, use an environmentally safe approach when practicing our business, and treat our team with respect and dignity.
A portion of our proceeds will be used to fund educational programs for children from Kindergarten through High School. These proceeds go to programs that provide school supplies, encouragement for good grades, field trips, and after school programs.
Our mission is to operate a socially-responsible coffee shop that serves high-quality ingredients, gives back to the community, and provides a unique, fun experience for our customers.
Our industry: Restaurant
Top Three Things to Communicate through our Logo:
#1 - High Quality
#2 - Classic Elegance
#3 - Artistry
Our Target Market:
Our target market is young, hip professionals in their mid-twenties to early thirties in San Francisco. We want to attract anyone who is in love with coffee and crepes!
We want to attract those who have a passion for coffee, need a light-filled room to study and be creative, and a warm location for meetings.
We want Ninja Coffee's logo to be memorable.
We want our customers to seek out Ninja Coffee, and we want our logo to reflect our superb service, humor, warmth, and philanthropic character.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
We want simple bold colors, however we are open to other options. We have been considering a reddish-orange or a bold purple, but we are open to other colors as well.
We want the focus to be on the message of the logo and our store. We do NOT want too many competing colors that take away from this focus.
Our Ideas and Additional Information:
We want our logo to be simple, creative, witty, fun, and memorable.
Ninja Coffee's logo does not need to include a Ninja or a Ninja star. We want you to take creative liberty and design a logo that reflects our personality as humorous, creative, and inviting. If it does include a ninja, the ninja should be very simple.
The most important criterion is for the logo to be memorable!
We are looking for an excellent designer who will continue to work with us through the development of Ninja Coffee, as well as other start-up projects. Please show us your best work!
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web