The future of oncology lies in targeted more effective and less toxic therapies. We now have the ability to obtain precise information about individual patients tumors, increasing our ability to target cancer cells. Because these "targets" are proteins existing within the body, targeted...
Company name: Newman-Lakka Institute for Personalized Cancer Care
Slogan: Future therapy now
What we do:
The future of oncology lies in targeted more effective and less toxic therapies. We now have the ability to obtain precise information about individual patients tumors, increasing our ability to target cancer cells. Because these "targets" are proteins existing within the body, targeted therapies are much easier to tolerate as compared to large doses of chemotherapeutic agents. The Institute ("NLI") is dedicated to treating patients with "personalized targeted therapies" with the hope of converting cancer into a chronic, treatable disease.
(Added on 2012-08-22 11:36):
The emphasis should be on the application of the therapies NOW. While many centers offer the therapies as part of a clinical trials led by pharmaceutical companies - our emphasis is on the individual patient and treating him/her rather than testing agents for future sales.
Our industry: Medical & Dental
Top Three Things to Communicate through our Logo:
#1 - future of oncology lies in targeted non-toxic therapies
#2 - ability to treat with these therapies now - these therapies are not alternative or experimental
#3 - need to evaluate emerging therapies.
Our Target Market:
patients and their families, physicians, educators, academics research institutes
Styles that we are interested in:
Abstract Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
either a black and white scheme similar to the apple logo, or a bright multicolor design incorporating the basic color scheme
no pink or baby blue!
Our Ideas and Additional Information:
a possible theme could be a "crack the nut of of cancer" with a cracking nut in the way a half bitten apple defines Apple.
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Television, Web
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#28 (at present the first choice) can you add the message "Future therapy now"?
#24 (at present the 2nd choice)- can you make the the two parts look like two kissing birds?, i.e. add the eye to the one on the right and remove the leaf? Can the middle fold have the shape of a child?
Also, if possible, I would like the message "Future therapy now" to be either sharper, or bigger so that it is readable. Maybe sharper because I quite like the borders/lines to the sides.
# 16 (at present the 3rd choice) - can you please make the star visible in this version of the logo? and can the message "Future therapy now" be a bit more readable? I really like the different people in it but the middle one is hard to appreciate in this version of white background.
#16 (at present the 3rd choice) - can you please make the star visible in this version of the logo? and can the message "Future therapy now" be a bit more readable? I really like the different people in it but the middle one is hard to appreciate in this version of white background. Can you also show me some colors?
#33 really like the colors and the design, but the black background will not work because of the way we need to use the logo (letter heads, documents, brochures). Can you try it in white background?
Thank you!!
#48 - love the design, but wonder if you can have it look like a human shape reaching for a star, but weighted down by .. cancer.... Perhaps, in stead of a star there can be a ?protein? (see nutrition.jbpub.com for such a shape) to symbolize our therapies.
#61 looking great, not sure about red, would prefer shades of blue (easier black/white copying). Can you put "Future therapy now" somewhere in the logo?
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