We are home builders. We already have an entry-level line called New Peak Homes but we have an ultra-luxury division that we want to Brand with this New Peak Signature line. We already have a logo that we don't want to draw some connections with. Most particularly the mountains but we are open...
We are home builders. We already have an entry-level line called New Peak Homes but we have an ultra-luxury division that we want to Brand with this New Peak Signature line. We already have a logo that we don't want to draw some connections with. Most particularly the mountains but we are open to any thing if is can portray ultimate craftsmanship and care with the logo.
(Added on 2020-07-15 00:06):
Designers we have had a chance to think and with the designs that are coming back, the "signature" in the logo is a little too gimmicky let's do "New Peak Residences & Resorts" The logo is to distinguish that the projects we do are elite. We will use signature in our description to customers but we do not want it in the logo itself. Thanks
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - Luxury
#2 - Craftsmanship
#3 - Mountains from New Peak Homes Logo
Our Target Market:
Male and Female, Over $250k per year, luxury, best of the best, care for customer
Styles that we are interested in:
Abstract Mark
Emblems
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Colors of Refinement
(Added on 2020-07-15 00:07):
Gold, Silver, Bronze, Dark Green and so forth.
Our Ideas and Additional Information:
We want to play off our already existing Brand New Peak Construction Company and New Peak Homes. I will attach
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