Strength from within! Protein formula that uses a new gummy delivery system. Extremely fast acting, can be used before during, or after workouts. Tastes sweet, while sugar free. The first product in production is in the form DOTS candy. More info can be found at http://muscle-ammo.com
Strength from within! Protein formula that uses a new gummy delivery system. Extremely fast acting, can be used before during, or after workouts. Tastes sweet, while sugar free. The first product in production is in the form DOTS candy. More info can be found at http://muscle-ammo.com
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - Innovative
#2 - Transparency
#3 - Inspirational
Our Target Market:
Anyone that engages in human movement. Can be related to fitness, sports, fun recreation, health and vitality. Consisting of primarily Protein and BCAA's (Branch Chain Amino Acids)
Age: Approx 18 - 35
Sex: Male and Female
Location: US territories
Interests and Lifestyle: Seeking improvement through movement, exercise and nutrition. Runners, lifters, athletes, physically active individuals. The consumer does NOT have to already be an athlete. We want to compare the brand to NIKE, where the individual can see the athlete within themselves, even if they are not comparable to the best athlete.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Our current color scheme is Red, White, and Black. We are not against different variations of this. But are open to other ideas.
Our Ideas and Additional Information:
We began with an aggressive logo, that can be used for inspiration. (We have attached it below) We want something simpler, but still unique.
Examples:
Muscle Pharm, Optimum Nutrition.
We want a cool play on letters. The logo will consist of the letters "MA" and the words "Muscle Ammo" following. Placement of the words "Muscle Ammo" is at the discretion of the designer.
The last image upload is the most recent upload. We like the colors and a mix of health/graphical information along with visually pleasing elements.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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Thanks for the quick entries guys, we are off to a great start!
Please keep in mind that although gradients do make the logo look cool, we may need to use the logo in flat colors and we want the logo to look just as cool when its a flat color.