Molen is a wind energy consultant and service provider . We offer engineering services at any stage of a wind energy project.
Our industry: Consulting
Top Three Things to Communicate through our Logo:
#1 - Clean
#2 - Memorable
#3 - Simple
Our Target Market:
This is based for the wind industry - serving clients internationally. The name itself comes from the dutch word - windmill. Demographically speaking, the target clients are owners, developers, etc of wind farms. They typically are power companies or other companies with large amounts of invested ownership.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Renewable energy companies generally have blue or green in their company logo. I am leaning more towards blue and white. Open to others as well.
Our Ideas and Additional Information:
I was thinking of a logo that incorporated the name and an image. As for the image, I want something simple (that related to wind). No turbine blades, but something that could look similar to three blades (or in threes perhaps) that is more basic and would not make the company look like ONLY a wind energy company. I want a logo that is wind inspired, but doesn't pigeon hole the company into ONLY wind.
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Television, Web
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