Company name: Merrell Brothers, LLC
Slogan: Investment Management
What we do:
The Merrell Brothers, LLC is an independent Registered Investment Advisor that offers long-term investment management in securities. Our investment objective is to create a portfolio of undervalued securities that contain high quality companies for our clients that achieves meaningful long-term growth.
Merrell Brothers, LLC will be following several of Warren Buffet, Charlie Munger, & Benjamin Graham’s core investing principals.
We are an investment advisor that manages investment securities for our clients. We compete against other investment management, wealth management, and financial advisors. We offer ongoing portfolio management based on fundamental analysis of corporate financial statements.
Our industry: Financial & Insurance
Top Three Things to Communicate through our Logo:
#1 - Knowledge & power
#2 - Investments
#3 - Name of firm (Merrell Brothers Investment Managment)
Our Target Market:
Our target market are clients aged between 30 and 65. We have clients that are high middle class to extreme wealth.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
we would like a color version for our business cards, letter head, website, and other promotional items. we would also print up most items in black in white.
Our Ideas and Additional Information:
Currently we are using a logo of a seahorse, but we do like anything marine related such as a saltwater fish (Queen Triggerfish, Marlin, etc) , Florida spiny lobster (the kind without claws), starfish, or conch. We would be open to any other ideas you might have as well.
Some ideas we have0:
Seahorse with a circle that says Merrell Brothers Investment Management
Sea horse that includes Merrell Brothers Investment Management
Two seahorse at are facing back to back and the two tales create an “M”.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web