The logo is for an independent 3rd party Managing Broker-Dealer (a decent definition of what a managing b-d does can be found here: http://www.arquecapital.com/managing-broker-dealer). Basically, this company makes sure the financial products offered to clients by a large financial institution...
The logo is for an independent 3rd party Managing Broker-Dealer (a decent definition of what a managing b-d does can be found here: http://www.arquecapital.com/managing-broker-dealer). Basically, this company makes sure the financial products offered to clients by a large financial institution are packaged/presented in an effective and law-abiding manner. (Their goal is to protect the interests of three parties: the financial institution, its advisors and its clients).
#3 - Offers "peace of mind" to target market (3 targets: financial institution, its advisors and its clients)
Our Target Market:
3 targets:
Primary: Financial institutions (deal sponsors and broker-dealers)
Secondary: Financial advisors (who work for the primary target)
Tertiary: Clients (of the secondary target)
Styles that we are interested in:
Characters
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
You decide- it's financial industry, so something conservative (think blues, greys, tans, etc.)...........Not green
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1st
Canada