Mamelodi Square is a new, rural shopping centre being built in Mamelodi, Pretoria, Gauteng, in South Africa. The centre will be a single level convenience centre with a focus on food, fashion and banks.
The centre will be built on the site of an old bus depot. The building of the bus...
Mamelodi Square is a new, rural shopping centre being built in Mamelodi, Pretoria, Gauteng, in South Africa. The centre will be a single level convenience centre with a focus on food, fashion and banks.
The centre will be built on the site of an old bus depot. The building of the bus depot will be converted into an enclosed shopping mall.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Iconic retail centre that provides essential retail services and provides for/supports its community.
#2 - Strength/Dependability
#3 - Forward thinking/trendy
Our Target Market:
Male, female and other, all of income earning age (ages 16 to 65).
Majority will be in a trade/service industry and informal sector.
Located in Mamelodi in Pretoria, Gauteng.
"Mamelodi" is the name derived from the Sepedi word with the prefix being "ma" meaning mother, and the suffix "melodi" meaning melody. It can be also mean Mother of Melodies.
Majority of traffic will be pedestrian/public transport but there will be vehicular traffic as well.
Must appeal to forward, thinking, trendy customers.
LSM from 5 all the way to 10.
Value for money is important to them as is convenience and a commitment to community.
Styles that we are interested in:
Abstract Mark
Emblems
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Strong, dependable colors - yellow and green as a possible combination. A bright, lively pallet is preferred over anything to light or dull. Blues, yellows and reds are all associated with the Sepedi/Sotho culture. Would like to see the M and S incorporated into a cube or square so that the icon is very literal.
Our Ideas and Additional Information:
The name of the mall has a meaning associated with 'mother of melodies'. This can be used in brainstorming the logo as would like the mall to serve and provide for its customers like a mother would and to inspire hope and entertainment as music/melodies can. Would like to see the M and S incorporated into a cube or square so that the icon is very literal.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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Hi all, thank you for your submissions so far. Is it possible to get some options that are a little bit less generic and take the lines and design of the building into account. Would really like an identifiable icon that catches peoples attention.
Thanks for all the entries - can we please see the top options in greys and greens - the yellow and green does not seem to be working as well as we thought it would
Canada
South Africa