Logo contest: Lyceum Insurance Services

What we do:

Lyceum Insurance Services is an insurance agency – a firm that works on behalf of client organizations to find the best and most cost effective health and other employee benefits for your employees. The firm’s clients are commercial, for profit and not-for-profit organizations. For more than 40 years, Lyceum Insurance Services has been committed to providing custom-designed employee benefits programs through innovative plan design and development delivered via our integrated technology platform. We work alongside our clients to identify and solve the challenges they face in delivering successful employee benefits programs. Our approach is centered on designing, communicating, and maintaining programs that perfectly fit your budget and your objectives. The Lyceum team of salaried professionals sits on your side of the table and helps you evaluate all the options. We then offer our unbiased expertise to aid you in making educated decisions about your employee benefits options. We offer a wide range of plans that are right for your budget, including some innovative choices to help you attract and retain the best people. Our employee benefits products are backed by experienced benefits services to give you the full-service support you need to build, integrate, and simplify your employee benefits program.

Our target demographic is HR Directors who are primarily 35 – 59 year old and female.

I wonder if there's a way that we could use some of the letters to create the feeling of partnership, or bridging a gap with our clients. We are also technology focused so we want that conveyed as well. We need to position ourselves as modern, not archaic.

We think blue and green and gray. Traditionally, blue and green are “money” colors, but we are also tech focused. What colors connote tech?

As far as fonts, something sans-serif can say “modern” even though the name says “classic” (and let’s hope NOT “archaic”).

Images… Please NO columns, ruins, or buildings. Although Google, Facebook, Pinterest are all just words, do not use just the word “Lyceum” with no adornment. That image leaves a lot to be desired unless there’s some ornamentation to the typeface.

Since Washington, DC is the geographic center of our region, I don’t think it would be a stretch to have something DC-related in our logo. Stay away from buildings and Greek architectural elements.

• Could we use some of the letters in our name to create the feeling of partnership, or bridging a gap with our clients? • Maybe something in a very interesting script would work? • Arrows pointing towards the future? • A compass indicating direction? • A lighthouse? • We definitely have to seem serious since we’re dealing with money

Maybe something in a very interesting script would work. http://animation-design.ft-leow.net/wp-content/uploads/2014/09/2.png.