life is shorts... is a warm-weather apparel brand that will be launching in late 2013 or 2014. The brand will eventually expand to include other warm weather goods such as flip-flops, swim ware, drink ware, beach and lawn chairs, etc.
life is shorts... is a warm-weather apparel brand that will be launching in late 2013 or 2014. The brand will eventually expand to include other warm weather goods such as flip-flops, swim ware, drink ware, beach and lawn chairs, etc.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Fun!
#2 - Warm weather outdoor lifestyle
#3 - Can-do yet laid-back attitude
Our Target Market:
LIS's target market is best described as the fun, easy-going crowd; the young and young at heart. Our market lives on the mindset that life is only one spin around the carousel, and it's not to be wasted spent in stuffy dress clothes and sitting in cubicles for 5/7 of the week. Work is a means to an end, but not the end itself. Our market spends their lives outdoors; snorkeling in the Caribbean, hiking trails in the tropics, or maybe just BBQ-ing in the backyard with a cold beverage. TV, what's that? They escape the cold every chance they get, if they even live there at all. Our market is physically active and they take care of themselves. They also take care of the planet because future generations should get to enjoy its beauty. Our market believes: life is shorts!
Styles that we are interested in:
Emblems
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Vibrant bold colors that lean towards heavier usage of greens, blues, yellows, and coral.
RGB codes to help you out:
Green: (128,255,128) Blue: (0,192,192) Yellow: (255,255,128) Coral: (243,120,99)
Our Ideas and Additional Information:
Please see attached logo idea as a starting point. We are not graphics designers (obviously!), but the attached pic contains the elements that we like - vibrant colors, casual feel, etc. Please build upon the elements in the attached.
We are open to your from-scratch designs too, just keep them fun and vibrant! Thanks! :)
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The LogoArena design community wants you to get the best possible logo for your business.
1. We really are looking for the logo to include a pictoral mark - perhaps even the mark being able to stand on its own at some point (i.e. - embroidered on a golf shirt without the text).
2. We would like to see the text be a little more bold and using the colors that we specified.
Just to slightly clarify and expand on our previous comment: Regarding the pictoral mark, we would like to ask if you could steer it towards being primarily a pair of shorts (but definitely don't lose the "fun" aspect). For colors, please use the ones we originally described, and also more towards the pastel (brighter and bolder) shades.
Just some general comments - really like the color scheme used in parts of #1 and #4 above. The yellows, greens, blues are great. Also we like the text to be in a single line and all lowercase to emphasize the casual feel of the brand.
General feedback for the day - I spent today getting some RGB codes for the colors that we really like. If you all could incorporate them, it would be awesome.
Wow, so many of you guys kicked it up a notch today and produced some awesome work. It made ranking REALLY tough. Thank you all SO much for your hard work. Apologies that we cannot comment to each of you for your efforts.
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