Logo contest: life is shorts...

What we do:

life is shorts... is a warm-weather apparel brand that will be launching in late 2013 or 2014. The brand will eventually expand to include other warm weather goods such as flip-flops, swim ware, drink ware, beach and lawn chairs, etc.

Contest holder: kevdaykd

	249.00 contest prize amount
	88 submitted entries
	Complete

2nd place tip: 24.9 |

3rd place tip: 12.45

Company name: life is shorts...

What we do:

Our industry: Retail

Top Three Things to Communicate through our Logo:

#1 - Fun!

#2 - Warm weather outdoor lifestyle

#3 - Can-do yet laid-back attitude

Our Target Market:

LIS's target market is best described as the fun, easy-going crowd; the young and young at heart. Our market lives on the mindset that life is only one spin around the carousel, and it's not to be wasted spent in stuffy dress clothes and sitting in cubicles for 5/7 of the week. Work is a means to an end, but not the end itself. Our market spends their lives outdoors; snorkeling in the Caribbean, hiking trails in the tropics, or maybe just BBQ-ing in the backyard with a cold beverage. TV, what's that? They escape the cold every chance they get, if they even live there at all. Our market is physically active and they take care of themselves. They also take care of the planet because future generations should get to enjoy its beauty. Our market believes: life is shorts!

Styles that we are interested in:

Emblems

Pictorial Mark

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

Vibrant bold colors that lean towards heavier usage of greens, blues, yellows, and coral.

RGB codes to help you out: Green: (128,255,128) Blue: (0,192,192) Yellow: (255,255,128) Coral: (243,120,99)

Our Ideas and Additional Information:

Please see attached logo idea as a starting point. We are not graphics designers (obviously!), but the attached pic contains the elements that we like - vibrant colors, casual feel, etc. Please build upon the elements in the attached.

We are open to your from-scratch designs too, just keep them fun and vibrant! Thanks! :)

Where we will use the Logo:

Billboards & Signs, Mugs, T-shirts, Print, Web

1st

#102 by LCG

4th

#30 by LCG

10th

#50 by sengkuni08

16th

#54 by masjacky

25th

#14 by diabolic208

31st

#12 by diabolic208

#65 by makdezign14

#67 by makdezign14

#68 by makdezign14

#69 by makdezign14

#95 by RoyalUnicorn

#96 by RoyalUnicorn

#1 by Doodles

#10 by Doodles

#11 by diabolic208

#2 by Doodles

#3 by Doodles

#4 by HALO

#5 by KanDo

#6 by unique

#7 by unique

#8 by KanDo

#9 by Doodles

#13 by KanDo

#15 by Doodles

#16 by Doodles

#17 by Doodles

#18 by SPRING

#19 by SPRING

#20 by KanDo

#21 by KanDo

#22 by Alma4graphics

#23 by Alma4graphics

#24 by Alma4graphics

#25 by Alma4graphics

#26 by Alma4graphics

#27 by Alma4graphics

#28 by Alma4graphics

#29 by SPRING

#31 by sengkuni08

12 3 >> Last

logoarena Canada Admin	July 21st, 2013, 3:59pm Welcome to LogoArena Here are some helpful tips for getting the most out of your contest as it progresses. Rank design entries daily, this will encourage participation. It is non-monetary means of showing appreciation for the Designers' hard work. The more feedback you provide, the better results you will see (you can do so by clicking on the logo you want to give feedback to). It will also guide the designers in the right direction. Over-use of "Not Interested" discourages participation. Designers earn points for top 10 ranked designs. We recommend ranking different designers for top ranks, It encourages more participation. The LogoArena design community wants you to get the best possible logo for your business. Thanks for using LogoArena.

kevdaykd United States Contest holder	July 22nd, 2013, 8:32pm Hi all, Thanks so much for your entries so far! Feedback on the designs so far: 1. We really are looking for the logo to include a pictoral mark - perhaps even the mark being able to stand on its own at some point (i.e. - embroidered on a golf shirt without the text). 2. We would like to see the text be a little more bold and using the colors that we specified.

kevdaykd United States Contest holder	July 22nd, 2013, 9:03pm Hi everyone again, Just to slightly clarify and expand on our previous comment: Regarding the pictoral mark, we would like to ask if you could steer it towards being primarily a pair of shorts (but definitely don't lose the "fun" aspect). For colors, please use the ones we originally described, and also more towards the pastel (brighter and bolder) shades. Thanks! :)

kevdaykd United States Contest holder	July 23rd, 2013, 9:01pm Hi everyone, Thanks for the entries and edits submitted today! Just some general comments - really like the color scheme used in parts of #1 and #4 above. The yellows, greens, blues are great. Also we like the text to be in a single line and all lowercase to emphasize the casual feel of the brand.

kevdaykd United States Contest holder	July 23rd, 2013, 9:10pm Correction to previous post - I meant to refer to the color scheme of #11 and #12. Apologies!

kevdaykd United States Contest holder	July 24th, 2013, 8:48pm Hi everyone, thank you all for your hard work! General feedback for the day - I spent today getting some RGB codes for the colors that we really like. If you all could incorporate them, it would be awesome. Green: (128,255,128) Blue: (0,192,192) Yellow: (255,255,128) Coral: (243,120,99) Hope this helps!

kevdaykd United States Contest holder	July 29th, 2013, 8:20pm Hi everyone, Wow, so many of you guys kicked it up a notch today and produced some awesome work. It made ranking REALLY tough. Thank you all SO much for your hard work. Apologies that we cannot comment to each of you for your efforts. Many thanks!