Data Science company dedicated to predictive modeling and data analysis
Our industry: Technology
Top Three Things to Communicate through our Logo:
#1 - Tradeoff between the complexity of real data and feasible models
#2 - Extract valuable knowledge from raw data
#3 - Cutting-edge algorithms and technology
Our Target Market:
e-commerce companies, medium sized industries, research groups
Styles that we are interested in:
Abstract Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Blank background
Solid colors (not graded)
Try aquamarine / greens / blues /violets from sea palette (Not mandatory)
Our Ideas and Additional Information:
Kressala is derived from euskera word 'kresal': salt marine, so probably aquamarine - greens - blues - violets inspired in sea colors would be fine (but not mandatory).
We develop algorithms for modeling complex real data. Models need to be as simple as possible but retaining the original data structure. The tradeoff between complex reality and clean / simple model is which we want to trasmit.
We think in polyhedron (2D or 3D) complex in a side and transforming in more simple in other side could express this.
Other structures alternative to polyhedrons could be mosaics or labyrinths. You can use other ideas too.
We want 'Kressala' word in logo (before, after or under).
'Data Science' is less relevant but is needed appear too.
We want an impactful logo as simple as possible (you will need found a tradeoff complexity - clean & impactful logo).
Other idea is use the 'K' letter in different positions to construct a structure that reflects the same tradeoff.
Try Kressala & Data Science in simple / minimalist font as tradeoff of logo-image complexity. Probably lowercase helps to get it. (I think in 'Sans Serif' fonts). See image as suggestion.
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