Excavating company in business for over 40 years. Has never made attempts at branding or marketing to speak of. Recent growth, and success has given the opportunity to diversify into two additional business lines where the Kent name will be used. The value in the company hinges on the name of...
Excavating company in business for over 40 years. Has never made attempts at branding or marketing to speak of. Recent growth, and success has given the opportunity to diversify into two additional business lines where the Kent name will be used. The value in the company hinges on the name of Kent. The primary business is excavating. Paving is the second and Concrete Recovery is the third. Kent needs to stand in front of each.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - The Kent name
#2 - Conservative
#3 - Professional
Our Target Market:
Builders. Residential and commercial. General contractors.
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The font in the logo rated at #1 if the most desired. I would like to see it with no crane/graphics associated with it. Just a clean & crisp version of the name.
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