An online and physical retail store selling a variety of organic skincare and makeup
Our industry: Beauty
Top Three Things to Communicate through our Logo:
#1 - Chic and Trendy
#2 - Beauty with a conscience
#3 - Healthy
Our Target Market:
Tagert Market: Female & Metrosexuals aged 26 <
Location: Singapore
Occupation: Professionals, Executives, affluent market
Values: See the benefits of using organic products
Lifestyle: Health conscious but chic and trendy
Styles that we are interested in:
Emblems
Letterform Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Black/ gold, black/purple, maybe white if necessary
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Rank design entries daily, this will encourage participation.
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It will also guide the designers in the right direction.
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