Katale Square will be a small shopping mall that will be opened in June in Marapyane, Mpumalanga, South Africa.
The Mall will be the first formal shopping centre in the area with customers having previously had to travel long distances in order to fulfill their shopping...
Katale Square will be a small shopping mall that will be opened in June in Marapyane, Mpumalanga, South Africa.
The Mall will be the first formal shopping centre in the area with customers having previously had to travel long distances in order to fulfill their shopping needs.
The main shop will be a grocery store with some fashion and medical retailers included
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Strength
#2 - Reliability
#3 - Confidence
Our Target Market:
Middle to low income earners who shop for necessity items rather than luxury items.
Age will be between 16 and 75 years old, both male and female and the majority of employment will be in the semi skilled area such as construction laborers, mining etc.
The mall will also cater to the needs of a whole family - medical, grocery, hardware and fashion
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Darker, strong greens and grays as well as primary colors.
Yellows/oranges to be avoided as they fade very quickly in the South African heat.
Our Ideas and Additional Information:
The shape of a square can be included/incorporated/utilised.
The name of the Mall originates from a nickname that the landowner was given as a teenager.
An eagle and its attributes of strength/agility/speed may also be used as an idea in the graphics - would need to be a bit abstract - i.e. the wingspan or head rather than a picture of an eagle.
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