We train and show horses for National Reining Horse Association Events. We also offer coaching to non-professional students and competitors.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - Name - JM Reining Horses
#2 - Horse &/or piece of show equipment (spur rowel or horse bit)
#3 - Clean look & bold feel
Our Target Market:
National Reining Horse Association (NRHA) competitors range from youth to seniors (10-65+), both men and women who are affluent and typically compete and raise horses as a hobby or tax write off for their business. Reining is a Western discipline (unlike English which is like racing, polo, jumping, etc.)
Styles that we are interested in:
Abstract Mark
Emblems
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Burgundy/maroon, silver, black, white - primarily burgundy/maroon, though.
Our Ideas and Additional Information:
We have an existing logo, but it is not clean enough for my liking. (See attached - JM Reining Horses. JM stands for Josh Murphy) We order a lot of embroidered wearables, so not too complex. Also, if there was one element (abstract mark, emblem, letterform mark, etc.) that could be pulled from the
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