Company name: Itinoyo
Slogan: Collaboration & Mobility Consulting
What we do:
We are providing consulting services for corporates.
Focus areas are system selection, provider sourcing, software implementation and process improvements for business travel management (travel registration, travel booking, expense management, auditing, controlling), mobility solutions for travelers and commuters (fleet, transfer services, public transport, autonomous driving), event management (participant management, sourcing, speaker management), collaboration management (conferencing solutions, hardware selection, software selection, data security).
Our vision is to provide a fully automated and convenient experience for the customer's employees.
Our industry: Consulting
Top Three Things to Communicate through our Logo:
#1 - Reliability
#2 - Being smart
#3 - Being different
Our Target Market:
Main business units in coporates ordering our services are:
- HR Leads. Focused on employee benefits and convenience.
- Finance Leads, CFOs. Focused on cost savings.
- IT Leads, CIOs. Focused on reduced workload for operation and support.
- Travel Manager. Focused on policy compliance.
- Purchasing Manager. Focused on best available services.
All of these have different mindsets. If you are familiar with the DISG personality models, we have all four of them potentially involved.
Target age is 35 - 55, 75% male, 85% christian, acting in responsible roles in German or European corporates.
Target markets are Germany, Austria, Switzerland with side markets France, Spain, Netherlands.
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
Max. three colors
Main Color:
Based on RGB scheme, no primary color. No blue or shades of blue.
Accent color (optional):
No lime or similar yellow-green color.
Graphical elements:
No lime or similar yellow-green color.
Our Ideas and Additional Information:
The message behind "itinoyo" is "walking new roads", "creating your future", "reaching excellence together", "moving forward", "we help you being mobile".
itinoyo will be subsidiary of expenseBrain with the message "your way to the cloud". Please have look at our website expensebrain.de to see the current logo.
Our subsidiary itinoyo will focus collaboration, mobility and sourcing. The current expense system content will stay with expensebrain, other areas will be moved to the new brand.
Ideally, some element is creating a visual reference to current expensebrain logo but using different colors.
Expected formats are at least *.ai, *.eps, *.pdf, *.png, *.jpg
Where we will use the Logo:
Billboards & Signs, Print, Web
Germany