The Infusion Nurses Society (INS) is a national nonprofit organization representing nurses and all other clinicians who practice infusion therapy. An Infusion Nurse is similar to an I.V. nurse and in short, they specialize in giving medicine or fluids through injection.
The Infusion Nurses Society (INS) is a national nonprofit organization representing nurses and all other clinicians who practice infusion therapy. An Infusion Nurse is similar to an I.V. nurse and in short, they specialize in giving medicine or fluids through injection.
For over 40 years, INS has been committed to bringing innovative new resources and learning opportunities to the wide range of healthcare professionals involved in the specialty practice of infusion therapy.
The logo being developed is for our National Academy of Infusion Therapy. This is our mid-year conference and attracts 400-600 attendees. Attendees will learn directly from a faculty of infusion experts, get hands-on access to the latest technologies in the exhibition hall, and network with colleagues over a three-day weekend. Next year’s National Academy will take place in Atlanta, Georgia from November 3-5, 2017
Our industry: Non-Profit
Top Three Things to Communicate through our Logo:
#1 - the location
#2 - excitement, happiness - we want nurses to choose our medical conference over any other conference that year
#3 - supoprt of IV Nurses
Our Target Market:
Our attendees are 75% women who attend from all over the United States.
They are healthcare professionals (mostly nurses), from all practice settings, who are involved in or interested in the specialty practice of infusion therapy.
Styles that we are interested in:
Emblems
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
In the past we have used colors that match the city. But we are open to any ideas.
Our Ideas and Additional Information:
The logo must include
the name of the conference: INS National Academy
Dates: November 3-5, 2017
Location: Atlanta, GA
We like to have a look that subtly captures the city. When you view our logo, you know immediately this is the National Academy and they are going to Atlanta, GA.
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We don't need to use the colors of our association logo for our conference logo. We actually like having a different color scheme. Also we would need the name of the conference National Academy more prominent than INS.
1st
United States