Iconomics is an economic and financial advisor firm focused on 3 main areas: Corporate Finance, Expert Opinions (with regard to economic, financial, valuation and tax issues) and Investment Advisory.
Iconomics is an economic and financial advisor firm focused on 3 main areas: Corporate Finance, Expert Opinions (with regard to economic, financial, valuation and tax issues) and Investment Advisory.
Our industry: Financial & Insurance
Top Three Things to Communicate through our Logo:
#1 - Scientific rigor
#2 - Reliability/Trustworthiness
#3 - Independent, Honest
Our Target Market:
Our clients include: Large Multinational Companies, Professionals (Law firms, Tax advisors) supporting MNEs and High Net Worth Individuals (HNWI) or families.
We support large companies, directly or through their advisors (lawyers and tax consultants) with regard to economic and financial issues that include: valuation, business planning, damage assessment/valuation, financial restructuring, company/branch valuation, intangible valuation, transfer pricing, top management penal responsibility cases, etc.
We are also active on Independent Investment Advisory for Private Clients. In detail the activity consists of: financial planning, real estate management, tax optimization, family office, generation changeover for family business, etc.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Blue is the color widely used in finance, but it is not mandatory for us.
We need colors that brings credibility and reflects the top three things to communicate through our Logo.
Our Ideas and Additional Information:
Please consider that, even if we classified Iconomics in the “Financial & Insurance” industry, our company has to do also (or mainly) with the “Consulting” industry, since many projects we are in charge of include strategic advisory.
The ideal logo should be suitable/appropriate for both the two contexts (Consulting and Financial).
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First of all thak you all for the impressive strong commitment you showed. It's hard to rank the Logos so please consider the ranked ogo as our short list, instead of a rank.
We don't want to influence the designer because a logo should come out from one mind only. Two or three different ideas would make confusion if put together without a single broad vision. That's why we try to avoid posting comments or other early feedback. Having said that, one of our concern is to avoid the "I" being read as a "L". In this perspective, MAYBE, the first "I" might ne more recongnizable if written in lower cases ("i"). Anyway, we still think that adjustments should be avoided. Thank you again. Fabrizio.
First of all thak you all for the impressive strong commitment you showed. It's hard to rank the Logos so please consider the ranked ogo as our short list, instead of a rank.
We don't want to influence the designer because a logo should come out from one mind only. Two or three different ideas would make confusion if put together without a single broad vision. That's why we try to avoid posting comments or other early feedback. Having said that, one of our concern is to avoid the "I" being read as a "L". In this perspective, MAYBE, the first "I" might ne more recongnizable if written in lower cases ("i"). Anyway, we still think that adjustments should be avoided. Thank you again. Fabrizio.
This is just to add that we are thinking about a logo that can be also described in simple words (ie: the rounded i, the i button, the i squared, the rotating world, etc.)...