We're a company specialising in handmade, natural hair products for curly, kinky and afro hair types.
Our industry: Beauty
Top Three Things to Communicate through our Logo:
#1 - Vibrant and stylish
#2 - Love
#3 - Affordable Luxury
Our Target Market:
Those with naturally Curly, Kinky and Afro hair. Also people transitioning back to natural.
18+, mainly women but men can indulge too;
Healthy lifestyle - those interested in using healthy hair care products for them and their whole family;
Affordable luxury (meaning premium products at affordable prices)
International custom
Styles that we are interested in:
Abstract Mark
Emblems
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Ideally we would prefer red, black and white as in our previous logo design on our website www.iloveafro.co.uk. We are open to other colours but do NOT want the typical natural colours, green, orange and brown.
Our Ideas and Additional Information:
This is a redesign (refer to website www.iloveafro.co.uk) for previous design and logo attachment.
We like the concept of the heart and head with hair but would like some changes:
Maybe heart could be an outline rather than blocked (i.e pretzel style) with a more professional font. We would like name of company
(Added on 2015-06-15 11:09):
Please be aware that the logo you design will be on product labels and hopefully in stores, therefore envision it amongst other cosmetic brands. Needs to have a professional finish - no gimmicks.
(Added on 2015-06-17 12:24):
We've decided AGAINST the head as we're not getting the look we require. Please focus on the heart and the company name making it clean, clever and vibrant.
(Added on 2015-06-17 20:32):
IMAGINATIVE
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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Please be aware that the logo you design will be on product labels and hopefully in stores, therefore envision it amongst other cosmetic brands. Needs to have a professional finish - no gimmicks
Please note: We've decided AGAINST the head as we're not getting the look we require. Please focus on the heart and the company name making it clean, clever and vibrant.
Hi guys, thank you for the designs that you have sent in. Some of the designs are coming back too simple. There needs to be some kind of detail within the logo.
A couple of suggestions
1. Fancy or decorative heart
2 Detailing in the heart
3. Heart interlinked/entwined with the company name
4. Heart detail could have with subtle features of curls rather than block afro.
Please see some draft sketches of ideas we are interested in.
We would be interested in seeing some designs with a fancy/ decorative heart with the name of the company.
9th
Canada
United Kingdom