Highmark sells fruit and vegetable seeds, primarily watermelon and pepper seeds throughout the eastern United States. Our market is selling direct to farmers.
Highmark sells fruit and vegetable seeds, primarily watermelon and pepper seeds throughout the eastern United States. Our market is selling direct to farmers.
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - The HIGHMARK name bold, being the first thing you notice, in one color.
#2 - Strength
#3 - Agriculture or creative look at seed
Our Target Market:
Selling direct to male farmers, between the ages of 25 and 65. My customers are large produce farmers growing several hundred acres of produce. Most of my customers own large tracts of land and packing facilities.
Styles that we are interested in:
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
I am open, but I do not want any yellow or pink. I like green, red, blue, orange, brown, and possibly black. Don't use all of those colors, I don't want a rainbow. I see the logo having 2 or 3 colors.
Our Ideas and Additional Information:
I want a Logo that highlights the name HIGHMARK. Seed Company shown in the background or minimized with smaller font. I do not want any type of fruit or vegetable on the logo but I am open to a seed or leaf. I will use this logo on hats, shirts, jackets, letterhead and throughout my website and printed promotional material.
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