High-end, luxury skin care line that uses the latest in active ingredient technology to deliver maximum results.
Hada means skin in Japanese.
Our industry: Beauty
Top Three Things to Communicate through our Logo:
#1 - high quality ingredients
#2 - results driven products
#3 - luxurious, elegant feel
Our Target Market:
Consumers who will spend money to look good.
Mid to high income levels.
Age 26-106 who are concerned about skin health, correction, prevention and nutrition.
Styles that we are interested in:
Abstract Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
either gold or silver foil
(Added on 2018-01-30 21:23):
Please use creative license to choose colors to complement the packaging in the uploaded picture.
(Added on 2018-01-31 23:41):
DO NOT SUBMIT ANY MORE BLACK AND GOLD DESIGNS. Please look at the picture I uploaded of the bottles the logo is being designed for.
No green logo.
High end, luxury, beauty. Please do not use the same fonts in every submission.
Our Ideas and Additional Information:
I like the clean, sophisticated, high-end elegance of the Tatcha brand.
Having both vertical and horizontal logo options is necessary for different sized packaging.
The color added in the emblem livens up the brand while maintaining it's elegant design.
I want a logo that is unique, identifiable, brand-building and can be trademarked.
No copycats or overused designs.
(Added on 2018-01-30 21:21):
Please note: I attached a picture of the packaging I will be using. Feel free to use colors you think will suit.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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I love all of the designs so far. Please note that I just uploaded a picture of the bottle options I have. I just found out that the silver lids are the only color choice I have.
Please feel free to use your creativity when it comes to color options. Use what you think will look elegant and cohesive with the packaging.
You can also use a picture of the bottle to demo your design on if you choose.
VERY IMPORTANT!!
I just searched the trademark database and found a product trademarkia.com/hada-nature-79…
that has trademarked a similar font as some of the submissions have used. The color green is part of their TM.
As much as I love the font, those designs need to be edited in order to avoid trademark infringement.
Is everyone seeing my posts?
I have white or clear bottles with silver lids. I have uploaded a picture of the bottles the logo will be screenprinted onto. A black and gold logo will not look good with the silver lid.
Please do not submit anymore black and gold logos. Please do not submit anymore logos that look very similar to other logos.
United States