Good Girl is a startup clothing line that will feature activewear and lingerie for females. Anything from T-shirts and work out clothes to lingerie with an edge.
Good Girl is a startup clothing line that will feature activewear and lingerie for females. Anything from T-shirts and work out clothes to lingerie with an edge.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Fun
#2 - Playful
#3 - Clean look
Our Target Market:
The target audience for Good Girl will be active females between the age of 18-50. Our product will primarily be sold online with hopeful expansion to department stores. We are hoping to attract a young crowd who likes keeping an active lifestyle. Also, we hope to appeal to some of the lululemon crowd.
Styles that we are interested in:
Characters
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
I am flexible on the colors as we have yet to set a color theme…I like white, red, black, not too crazy in the color wheel...please stay away from neon or fluorescent colors.
Our Ideas and Additional Information:
I have many ideas maybe 2 G's connected somehow with a cartoon character peeking out with that look on her face quietly thinking "I'm not sure if I have been a good girl or not." While I like the idea of a cartoon character, I don't like the idea of a "clip-arty" look. If we end up using a character, it will need to look professional.
I would like the 2 G's in Good Girl to stand out somehow. I am not tied to needing to see the entire word "Good" and "Girl" but not opposed to it either.
Please use your creativity, but keep in mind this logo will be going on a clothing line…and would need to be transferrable to a variety of pieces.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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