"Gecko" is a new building system for plaster on walls and ceilings based on natural clay (or "earth"). Clay as building material is used since thousands of years, but cement or other industrial building materials have displaced clay from modern buildings. Our intention is to establish plasters...
"Gecko" is a new building system for plaster on walls and ceilings based on natural clay (or "earth"). Clay as building material is used since thousands of years, but cement or other industrial building materials have displaced clay from modern buildings. Our intention is to establish plasters out of clay again by state of the art technology and a new an fresh branding. As it is more expensive than normal plasters it´s needed to create a "lifestyle" product with benefits on health, convenience and ecology.
Our industry: Home & Garden
Top Three Things to Communicate through our Logo:
#1 - Nativeness
#2 - Funky
#3 - Friendly (to people and nature)
Our Target Market:
Who: Private house-builders who attach importance on health, design, quality, ecology, local materials and work.
Area: Austria/Germany/Switzerland.
Price: As it´s more expensive than other materials customers are mostly wealthy.
Age: between 30 and 50 years.
Styles that we are interested in:
Characters
Pictorial Mark
Web 2.0
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
fresh colors as green or orange. Or warm colors "earth" like brown/beige or dark-red ...
Not more than 2 colors.
Our Ideas and Additional Information:
The potential market is small so we need to call attention by a brand-design which is very much different compared to state-of-the-art industry products for house-building.
The animal "Gecko" is synonym for Nativeness, Coolness - and it´s sticking on walls and ceilings - like our clay-plaster! As Gecko is used as symbol rather often, we prefer a more subtile form, see attached example.
Einige Empfehlungen um das beste aus Ihrem Wettbewerb zu erhalten:
Bewerten Sie täglich die Logos um die Designer zur Teilnahme ermutigen. Dies ist auch eine Möglichkeit die Arbeit der Designer anzuerkennen.
Je mehr Feedback Sie geben, desdo besser werden die Ergebnisse (Sie können auch privat mit den einzelnen Designern kommunizieren indem Sie auf ein Logo klicken).
Wenn Sie zu viele Logos ablehnen werden die Designer entmutigt.
Die Designer können sich Punkte verdienen wenn sie auf den ersten 10 Platzierungen landen. Indem Sie verschiedene Designer auf die ersten 10 Plätze wählen erhöhen Sie die Teilnahme.
Dear designers: no need to tell that the attached clipart CANNOT be used.
We don't allow cliparts even if attached by contest holders.
Please draw your own Gecko.
Thanks for understanding our policy.