Logo contest: Gecko

What we do:

"Gecko" is a new building system for plaster on walls and ceilings based on natural clay (or "earth"). Clay as building material is used since thousands of years, but cement or other industrial building materials have displaced clay from modern buildings. Our intention is to establish plasters out of clay again by state of the art technology and a new an fresh branding. As it is more expensive than normal plasters it´s needed to create a "lifestyle" product with benefits on health, convenience and ecology.

Who: Private house-builders who attach importance on health, design, quality, ecology, local materials and work. Area: Austria/Germany/Switzerland. Price: As it´s more expensive than other materials customers are mostly wealthy. Age: between 30 and 50 years.

fresh colors as green or orange. Or warm colors "earth" like brown/beige or dark-red ... Not more than 2 colors.

The potential market is small so we need to call attention by a brand-design which is very much different compared to state-of-the-art industry products for house-building. The animal "Gecko" is synonym for Nativeness, Coolness - and it´s sticking on walls and ceilings - like our clay-plaster! As Gecko is used as symbol rather often, we prefer a more subtile form, see attached example.