GC Advisory Services LLC is a newly-formed law firm offering legal, compliance and operational advice. The target client is a mid-market private equity fund that has a need for an in house lawyer, but is outsourcing the work until they are of scale to hire someone. The founder is a woman in...
GC Advisory Services LLC is a newly-formed law firm offering legal, compliance and operational advice. The target client is a mid-market private equity fund that has a need for an in house lawyer, but is outsourcing the work until they are of scale to hire someone. The founder is a woman in her early 40s -- 15 years out of law school and has an accomplished resume. She is practical and commercial, but is warm and approachable. The expectation is that new business will come from referrals.
GC is short for
(Added on 2012-11-15 16:12):
I screwed up. The name of the firm will be GanzLaw LLC. The slogan will be GC Advisory Services. I'd like both to appear in the logo. (but don't need the LLC)
Sorry for the false start!
(Added on 2012-11-23 08:54):
Thank you all for the excellent submissions. I moved many into the "not interested" because it was too many to look at. It doesn't mean they're not good -- they are just not right for me.
I've started to narrow. I like something simplier. I don't want a picture or logo outside of the name. I'd like to see variations on the themes there -- by color or font.
Many thanks again to all.
(Added on 2012-11-24 21:03):
If you have 2 min -- please resubmit, but reverse "GanzLaw" and "GC Advisory Services" on your entry. I think I'm going to emphasize the GC Advisory Services.
Thanks again all!
Our industry: Legal
Top Three Things to Communicate through our Logo:
#1 - broad experience
#2 - smart, commercial and practical
#3 - good value
Our Target Market:
men, ages 30-50, in financial services, so conservative and educated. Affluent; potential clients likely located in New York City or Greenwich and may have an ego. Design should
not be cutting edge, but clean lines and understated.
Styles that we are interested in:
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
navy
grey
green (like from excel logo)
maybe orange?
looking for something on the clean, streamlined, conservative (but not boring and traditional).
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The company name will be GanzLaw LLC. The slogan will be GC Advisory Services. I'd like both to be included in the logo design (I don't need the "LLC" part).