We are looking to have our association’s logo redesigned. Our current logo has been used for over 14 years and we want a more simplistic, clean logo to represent our association.
The Florida Apartment Association (FAA) represents and advocates the interests of the Florida multifamily...
Company name: Florida Apartment Association Company Logo Redesign
What we do:
We are looking to have our association’s logo redesigned. Our current logo has been used for over 14 years and we want a more simplistic, clean logo to represent our association.
The Florida Apartment Association (FAA) represents and advocates the interests of the Florida multifamily rental housing industry.
FAA is a federation; that is, it serves as an umbrella organization linking 10 independent local associations. FAA and each local association also belong to the National Apartment Association.
Our industry: Non-Profit
Top Three Things to Communicate through our Logo:
#1 - “FAA” Letters
#2 - Simple, not busy
#3 - Easily reproduced
Our Target Market:
Our members represent all facets of the multifamily housing industry: apartment owners, management executives, developers, builders, investors, property managers, leasing consultants, maintenance personnel, suppliers, and related business professionals throughout the state of Florida
Styles that we are interested in:
Emblems
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
No preference
Our Ideas and Additional Information:
We are looking to redesign our current company logo. Our current logo is very busy and can be difficult to reproduce and embroider. We want something simple and clean that does NOT contain a mascot (alligator, etc). Using the “FAA” letters is an option as many people know us by our acronym. We may want to also have the name spelled out under the logo for an additional option.
I have attached our first-ever logo, our current logo, as well as a few other apartment association logos for reference.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
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3. We would be interested in seeing some designs incorporating the ocean or a wave.
4. Keep in mind that Florida is known as the sunshine state.
5. One of our main goals in redesigning our logo is to simplify our overall design, so we are not looking for designers to incorporate all of the above comments in their single design.
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