Company name: Flexible Industrial Packaging Comapny
What we do:
• Flexible Industrial Packages Co. saog (FIPCO) was established in the year 1998
• FIPCO produces all types of flexible laminates and pouches for a wide variety of FMCG items largely food items like Tomato Ketchup, Milk Powder, Chocolates etc.
• FIPCO has a state of the art manufacturing facility in Muscat Oman with mostly European Equipment
• It caters to brands like Tiffany, Kraft, Britannia, Nabil, Americana, Berger King , Bahar Detergent and many others
• The existing brand identity of FIPCO was developed in the year 1998
Our industry: Service Industries
Top Three Things to Communicate through our Logo:
#1 - sleek, modern and international, on par with the best brands in the FMCG sector viz. Tiffany, Kraft, Britannia etc
#2 - simple, very legible…and we look forward to classy , clean fonts and symbols
#3 - the acronym ‘FIPCO’ should reflect prominently
Our Target Market:
local, regional and international
Styles that we are interested in:
Values to communicate:
| Feminine |
|
Masculine |
| Young |
|
Mature |
| Luxury |
|
Economical |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Quiet |
| Simple |
|
Complex |
| Subtle |
|
Obvious |
Color preferences:
red + any other colour. restrict it to two nos
Our Ideas and Additional Information:
• We are open to the thought of a logo symbol and this symbol can emanate from the fact that it is a company that provides packaging. The function of protecting/enveloping the core product can be taken as a possible avenue to develop the logo symbol
• While we are open to the colors used in the design… Red can be one of the colours used given the lineage of MB Holding. Would recommend restricting the number of colors to not more than 2.
• While it is not mandatory, some proportion of an Arabic component/symbol is desirable within the logo. It should be such that it maintains appeal within the middle east and outside as well.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web
2nd
Canada
Oman
