Biotech startup company making advanced 3D engineered tissues from proteins (collagen). Life changing technology that will be used to make products that will help people overcome a wide range of medical problems.
Biotech startup company making advanced 3D engineered tissues from proteins (collagen). Life changing technology that will be used to make products that will help people overcome a wide range of medical problems.
Our industry: Medical & Dental
Top Three Things to Communicate through our Logo:
#1 - High tech, life science (Bio) image
#2 - Bold, distinctive and fresh (not complicated logo)
#3 - Small tech company that wants to look big
Our Target Market:
Small company that wants to look big. Working with established biotech/pharmaceuticals, universities and govt funding sources,
End user also of interest, but we want to portray a strong, professional and high tech image to our future customers.
Styles that we are interested in:
Abstract Mark
Emblems
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Dark Blue, green OK
Something that communicates life
Our Ideas and Additional Information:
I like icons with company names, like a stylized button next to the company name.
Our exiting logo (attached) is rather complex and hard to print and looks too amateur, but it conveys aligning something. This aligning idea could work though, I think, if more stylized and below the company name (with a bolder font). Something like the Olympus logo (attached)
But we are also developing our first product called BioBridge, so I wouldn't mind a logo that reinforces this (see example attached), either a bridge metaphor so something crossing over or something. I liked the Javelin logo as an example.
We would entertain any creative idea of course, I don't want these examples to limit creativity. We would want something clean, simple and bold. But not over the top. We'd prefer a strong font that stands out that would look good small (business card), on the web and on a sign.
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