What we do: Corner convenience store located on a main corridor on Broadway Street in Vancouver Canada. Store will provide similar merchandise as other chain stores with some fresh groceries. Will also include some Indian food items.
Wordmark logo will be used for street side signage, in-store display,...
Corner convenience store located on a main corridor on Broadway Street in Vancouver Canada. Store will provide similar merchandise as other chain stores with some fresh groceries. Will also include some Indian food items.
Wordmark logo will be used for street side signage, in-store display, packaging, print & web and other merchandising.
(Added on 2023-02-03 19:03):
(Added on 2023-02-03 21:40):
(Added on 2023-02-05 18:17):
We have added a photograph of the Store front so designers can better understand the store signage and layout
Estimated sign dimensions are:
Front - 150 inches x 22 inches
Side - 300 inches x 22 inches
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Convenience shopping
#2 -
#3 -
Our Target Market:
Grocery and convenience store market consumers in the local community and work commuters who use this main travel corridor
Styles that we are interested in:
Emblems
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Red should be a primary color
(Added on 2023-02-03 21:42):
Other colors could include green, blue or orange/yellow
Our Ideas and Additional Information:
Please keep in mind logo need to be incorporated into store front wrap around signage
(Added on 2023-02-05 18:21):
Signage will likely not include "Convenience Store" or "Your Neighborhood Store" inside logo design, but used as secondary branding.
(Added on 2023-02-05 18:30):
To clarify versions with "Convenience Store" with "EzyMart" can still be submitted as a final decision has not been made.
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Hi Tony,
Is this the same rather large multi-national that goes by the same name...hundreds/thousands of stores worldwide? If so, is the branding/logo not already dictated by corporate guidelines...?
Attention Designers, some important new details have been added to help the process including a photograph sample of the store front, let us know if you have any questions, thanks for the excellent submissions already submitted.
Attention Designers, we want to thank everyone for the excellent submissions. We have now shortlisted the top 10 designs to give those artists time for final changes as needed. Please send comments if you have any questions, thanks again, Tony.
United States
Canada