What we do: Consulting and Training in the area of "user centered design", "human factors", and "usability". Typical work includes the analysis, design and evaluation of interactive systems and complex man-machine-systems (e.g. Medical Devices, Aircraft Cockpits, Driver-Assistance-Systems,...
Consulting and Training in the area of "user centered design", "human factors", and "usability". Typical work includes the analysis, design and evaluation of interactive systems and complex man-machine-systems (e.g. Medical Devices, Aircraft Cockpits, Driver-Assistance-Systems, Air-Traffic-Controller Workstations). The focus lays on Usability, Cognition, Perception, Human Information Processing, Soft- and Hardware Design.
Our industry: Technology
Top Three Things to Communicate through our Logo:
#1 - PROFESSIONAL
#2 - CREATIVE
#3 - DYNAMIC
Our Target Market:
Clients are typically English speaking experts and managers of large organizations with a technical background. They are typically between 35 and 60 years old and look for highly professional technical support for their projects. The company is located in Switzerland. Most of the clients are Swiss.
Styles that we are interested in:
Abstract Mark
Emblems
Letterform Mark
Pictorial Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Should work on both dark and light backgrounds.
Our Ideas and Additional Information:
Should also work if printed small or at least should be possible to be reduced to a small version that still can be recognized as the logo (e.g. for use in a tab of a web browser). Should focus on the ergonomics part, not so much on the factory part. Should transport the idea that both cognitive ergonomics as well as physical ergonomics are in the portfolio of the company (more the cognitive part than the physical part, though).
Einige Empfehlungen um das beste aus Ihrem Wettbewerb zu erhalten:
Bewerten Sie täglich die Logos um die Designer zur Teilnahme ermutigen. Dies ist auch eine Möglichkeit die Arbeit der Designer anzuerkennen.
Je mehr Feedback Sie geben, desdo besser werden die Ergebnisse (Sie können auch privat mit den einzelnen Designern kommunizieren indem Sie auf ein Logo klicken).
Wenn Sie zu viele Logos ablehnen werden die Designer entmutigt.
Die Designer können sich Punkte verdienen wenn sie auf den ersten 10 Platzierungen landen. Indem Sie verschiedene Designer auf die ersten 10 Plätze wählen erhöhen Sie die Teilnahme.
You are awesome guys! I love:
- the colors of #5 and #3.
- the simplicity of #3 and #8.
- the idea and creativity of #8 and #7.
#4 is very promising, but too complex. It could be more abstract/more simplified.
1st
Germany
Switzerland