Company name: Engen Power
What we do:
Rental, Service, Sales of engine driven mobile and stationary power generation equipment. Rental is the biggest aspect of the business followed by Service and then sales. Key market segments serviced are Industrial Refining and chemical plants, Industrial/commercial construction, Commercial real estate, disaster/catastrophic event recovery, emergency and contingency planning for telecom and utilities, large special events, oil and gas production. Reliable, clean, newer equipment. Focused on the highest level of customer service possible. Would like to stick with 2 colors, maybe industrial palette. Will be used on equipment, trucks, shirts, hats, uniforms, all types of marketing collateral, website etc. Although power generation will be our initial focus, we may move toward other types of engine driven equipment in the future such as fluid pumps and air compressors.
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - Fast
#2 - Reliable
#3 - Customer service
Our Target Market:
heavy industrial, plants, refineries, power utilities, commercial real estate, medical facilities, oil and gas production, construction, disaster and catastrophic event recovery, large social events such as festivals.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
dark red and gray, industrial color palette, Equipment will be in square enclosures, side profile will be similar in shape to a credit card or ISO shipping container. Would like to to keep it at 2 colors. Not opposed to a single color logo as long as there is a base color to go with it. Example, container painted the base color, logo is a single or 2 color.
Our Ideas and Additional Information:
What use now is EngenPower. ENGEN is in all caps, Impact font, Italicized, bold, and dark red with underscore also in dark red. Power has only the first letter capitalized, Helvetica font in darker gray with darker gray underscore. No Italics or Bold.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web