We design, manufacture and market a line of handbags, duffels, backpacks and various other items manufactured from recycled sailcloth. We are made in the USA.
We design, manufacture and market a line of handbags, duffels, backpacks and various other items manufactured from recycled sailcloth. We are made in the USA.
(Added on 2012-06-25 17:39):
The font in the 'Ella Vickers' is Optima.
(Added on 2012-06-26 13:13):
Hey All,
Some of these ideas are great. Thank you. One thing we need to do is to keep the name separate from the emblem. The 'Ella Vickers' will remain as it is.
We like having the emblem to the left of the name 'Ella Vickers'.
The compass rose ideas have been great and the handbag ideas as well. The idea with the star was good as well. Having both letters 'EV' in the emblem\graphic in an abstract manner would be ideal since we are trying to convey the initials 'EV' and not just 'E'.
OK. Thanks again and any questions please ask. We're checking this 20 hours a day trying to get it right with you all and provide meaningful feedback.
(Added on 2012-06-27 15:51):
Guys,
Hoping for a few more shots at the 'emblem' without the name of the company. The compass rose idea is getting close. Not quite there. I'm also uploading a quickie picture we did based on our primary shapes (5 pointed star). Hoping someone takes a quick whack at giving it a shot to making it our logo!
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - Classy
#2 - Simple
#3 - Higher End
Our Target Market:
Our product appeals to a various different groups. Mostly women (85%). However men as well purchase our product. Our target markets associate themselves with being preppy, into yachting or tennis and also appeal to people going to or staying at higher end resorts.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
We have two colors in our current branding. An orange and a blue. I'll attach a photoshop image of the existing logo that the colors can be pulled from if necessary. We are not married to the exact colors and encourage creative exploration!
Our Ideas and Additional Information:
At one point we played around with a compass rose with the initials 'E' and 'V' worked in place of the East and West. We sort of got lost on this. Might be potential there.
Also, our core products are white with a bold number. Photo to be attached on both core product as well as an exisiting business card. Our website (which this project is part of) address is www.ellavickers.com. You can get a feel for our product here as well. Any thoughts on the name logo we are using now also appreciated.
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Guys, Once again. This contest is just for the emblem. The text "Ella Vickers" will remain the same. I added that since they do need to compliment each other.
Some of these are looking quite nice. Just a couple notes if interested. It seems like our eyes, in staying with a more elegant theme are drawn more to the simple designs with less features. Please remember we are all about Sans Serif. No serifs
1st
United States