Company name: Drum 'n' Guitar
What we do:
professional live cover band from germany, music, classic rock, blues, jazz, pop, acoustic duo project consisting of acoustic guitar/singer and cajonist, 100% handmade, concertante, danceable, service for company events or private events, hotels etc, flexible, english repertoire,
for instance: https://www.youtube.com/watch?v=Sby-9lfE9DA
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - high quality music, 100% live and handmade
#2 - high reliability as a business
#3 - contemporary,modern but with warm vintage character
Our Target Market:
male/female, higher-income, place of residence does not matter, international, experience has shown that most of the audience is in an age of over 30 to over 50,
often they are interested in music too, childhood memories by songs (Rolling Stones, The Police, Eric Clapton, Jimi Hendrix etc. but also modern interpreters like Jamie Cullum and familiar radiosongs played with an own style)
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
a vintage/used look is good in general.
please look here to have a guideline:
https://www.google.de/search?newwindow=1&biw=1920&bih=929&tbm=isch&sa=1&q=vintage+logo&oq=vintage+logo&gs_l=img.3..0l7j0i30l3.125303.126805.0.126982.12.8.0.4.4.0.72.562.8.8.0.msedr...0...1c.1.64.img..0.12.568.B35XdCP-mfk
and here:
https://www.google.de/search?newwindow=1&tbm=isch&q=vintage+logo+badges&revid=631840973&sa=X&ei=UlE6VcvDJoLxaJbLgbAM&ved=0CCIQ1QIoAA&dpr=1&biw=1920&bih=929
please use warm colors!
warm character but still reliable and businesslike.
the design of old gas station signs from usa are maybe interesting too (because of the many old blues songs that we play).
here, any colors are fine.
Our Ideas and Additional Information:
The logo should embody "Drum 'n' Guitar" I guess. But it doesn't have to be if you have a good idea.
It should fit on a website as well as on a letterhead and on business cards.
The logo should fit to the music we play and the unplugged style.
Because of the special field of covermusic as a service e.g. for company events and not as a rockstar with own songs, to create a logo will be a balancing act between the artist and musician thing and being a reliable business for the client as well.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Print, Web