Logo contest: Devine-Iverson Family Reunion

What we do:

This logo is for a family reunion we have had annually in California for 70 years.

Traditional African-American family of all ages residing in both Northern and Southern California.

Exclusions: No African flags or flag color combos; no DNA strings because family doesn’t stop at the bloodline;

Gold or silver , or a very colorful contemporary orange and lime green look. Since design will be used on different color t-shirts and materials each year, color is secondary to the design itself.

Please read attached brief and see attached drawings labeled Logo Ideas. I have included 2 directions I would like to see. Here is an excerpt:

Specs: • Vector Image Preferred (as the logo will used on large signs, stationery, apparel, and merchandise). PhotoShop is ok too, however just be aware of usage and the need for high resolutions.

• Colors: 2-Color and a Full Color version (2 color for cost effectiveness during printing and full color when cost is no issue.)

• Fonts: Please try “Devine- Iverson Family Reunion” in something serif and classic like Calson, Garamond or Clarendon and also san- serif fonts like Calibri and Futura. I’d Like to see the family credo in a legible script font like Allura, Dancing Script, Great Vibes and Tangerine.

• Logo Elements Include:
1. Family Name: Devine-Iverson Family Reunion (with a hyphen as shown)
2. Icons: Family Tree, Hearts, the cross, open bible, seedlings, a Porterville orange, etc. 
3. Family Creed: we haven’t decided we have two. “Love. Laughter. Legacy.”, “Faith. Family. Fellowship.” 4. Date: Est. 1949 
Creative Direction: Outside of the practical, remember that it is about family togetherness/unity, love, and our belief in God (we are Christians). These are the ideas that should come across first.
We are not necessarily looking for a family crest (since this is mostly used in European cultures). The logo requires an ethnic touch as opposed to something mainstream or entirely generic. The Chocolate Chix logo is a good example of something ethnic and if you look closely at the faces the features are both different. Visit chocolatechix.com. As far as shape, something contained is idea that way it stands alone and does not compete with our annual themes and dates that change that will most often accompany it.

Exclusions: No African flags or flag color combos; no DNA strings because family doesn’t stop at the bloodline;

Target Audience: Traditional African-American family of all ages residing in both Northern and Southern California.

Heritage: The family has its strongest ties to Porterville, CA (just south of Bakersfield in the San Joaquin Valley) where they originally settled and started the family reunions. Porterville is an architectural community with one of the largest producers of oranges and citrus fruits in the world. Overall, it’s a very small tumbleweed town whose biggest hotels are Best Western and the Holiday Inn Express (just for context).